FedEx, a subsidiary of FedEx Corp. and the world’s largest express delivery company, has launched an interactive campaign that puts insight and intelligence on global trends at the fingertips of businesses of all sizes and in all geographies.
The “Connect your Business to a Changing World” campaign gives global access to useful and unique content about the trends that impact businesses and economies worldwide, as well as the solutions FedEx provides to help companies benefit from those trends, through the FedEx global campaign website at http://connect.fedex.com.
Visitors to the site can access a range of audiovisual and print content including articles from The Economist magazine. Through the enhanced website, viewers can analyse data, view videos, read supplementary content and information about innovative transportation solutions as they seek to navigate the complexities of the global marketplace, the company was reported saying.
“If global trade were its own free-standing economy, its GDP would exceed US$18.3 trillion. This presents unprecedented opportunities for businesses of all sizes and in all countries. In this hyper-connected economy, businesses are able to take advantage of these opportunities through FedEx extraordinary global network and connectivity,” said David Cunningham, president, FedEx Asia Pacific.
“We live in a world where the pace of change is unprecedented,” said Rajesh Subramaniam, senior vice president, global marketing, FedEx Services.
“Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the http://connect.fedex.com experience provides businesses the intelligence to stay one step ahead of their customers’ needs and to focus on a number of topics critical to achieving business and economic growth around the world.” Source: Shipping Gazette