A new report by New Zealand Story Group has identified a thriving middle class in Mexico and a demand for Kiwi-style products, thanks to the new CPTPP trade agreement.
Kea World Class New Zealand Award winner Rachel Taulelei is passionate about protecting the precious providence of Aotearoa and the premium status our brands enjoy in international markets.
In a first for New Zealand, six Māori and Pacific fashion designers and artists are traveling together to Hong Kong for Fashion Week to showcase their collections and meet with buyers and investors.
For Kiwi F&B exporters targeting the highly competitive Southeast Asian market preparation is absolutely vital before undertaking any market visits. Nada Young shares her wealth of in-m
Preparation is vital when you decide to export your product or service from New Zealand. However, the more time you invest in developing your export strategy upfront, the higher the probability of success.
In the face of growing international competition, being recognised as a New Zealand made brand is helping Kiwi businesses thrive, says Buy New Zealand Made executive director Ryan Jennings.
JD.com’s 6.18 Festival has in recent years morphed into a major shopping event. Jessica Maio explains how brands can make the most of it to engage with Chinese consumers?
Expo 2020 expects to attract 25 million visits to the world fair in Dubai from October next year, and Kiwi businesses will be able to capitalise on the opportunity through a business levera
A constant stream of international business delegations are arriving in New Zealand to learn more about our innovation ecosystem and to look for the next big thing in tech.
Chinese digital marketing agency United Media Solution is now an official sponsor of the NZ China Trade Association and will host a series of events to help educate members about the opportunities in China.
At the 2019 Better by Design CEO Summit, Icebreaker’s Shelley Guerard explained how the brand successfully pivoted in Japan with help from its in-market partner.
Your business is doing great in your home country, so why not enter the European market? To make sure your foreign adventure becomes a success, BoldData has created a roadmap. Because preparation is...
Misha’s Vineyard is a great example of implementing a plan for an export brand well in advance of entering overseas markets - as Catherine Beard reports.
