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Tourism and entertainment technology company Magic Memories is delivering innovative new content experiences to almost 30 percent more attractions around the world, despite the devastating impact of COVID-19 on the attractions industry.

Seventy six new attractions (including six new countries) have chosen Magic Memories in the past nine months, including the world’s highest observation wheel Ain Dubai. Magic Memories now operates in 220 of the world’s top attractions across 16 countries. 

“Despite the impact of COVID-19, we’re back stronger than ever,” says Magic Memories’ Executive Director and Founder John Wikstrom. 

Significant research and development has gone into Magic Memories’ customer, user and product experience following a US$18m (NZD $25.5m) funding boost from investors last year. The company continues to evolve its offering, with a new contactless cloud-based operating system MagicOS™ and a range of multimedia product experiences including new video products, AR filters, magic selfie experiences created and delivered directly from guests’ smart phones, and the iconic super zoom selfie experiences.

Through Magic Memories’ new direct to mobile platform and ecommerce system, attraction partners are using unique digital capture experiences and content to add value and yield to different ticket types, and upselling a variety of other new personalized products onsite and online.

Says John Wikstrom: “A completely new guest engagement model, with a variety of exciting guest facing products is helping drive phenomenal results for our partners. We are consistently seeing conversions four times the industry average, and our ‘experience-plus’ model is achieving 100% conversion, with more than 50% increase in revenue and profit per guest. 

“After the extensive lockdowns, people are looking to celebrate being together again at these incredible attractions around the world. Magic Memories provides the proof of their amazing time there – seeing themselves star in fun, engaging content that highlights the very best of the attraction they’re visiting and sharing this content around the world.

“The future is bright. We’re excited about welcoming many more attractions of all sizes and sectors to the Magic Memories’ family now that we are back up to full scale across the globe with a powerful new platform behind us.”

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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