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Diane Wang.

ExportNZ’s annual national conference Go Global has one of the best line-up of speakers ever, including the entrepreneur who started China’s largest business-to-business e-commerce site, Diane Wang of DHgate.
DHgate is a platform for small to medium sized businesses to find international buyers. Diane Wang will explain how DHgate works and how New Zealand businesses can participate. Ms Wang has been a champion of small business and women in business in the wider APEC region and will bring valuable insights into e-commerce opportunities for New Zealand businesses.
ExportNZ Executive Director Catherine Beard says Go Global will be a Master Class of exporting excellence, including three ambassadors, US innovation guru Gary Bolles, and sessions on collaboration, marketing, social media and what the next generation want from their brands.
“Market researchers are finding that Millennials have significantly different drivers in terms of how they view the world and what is important to them, and businesses that fail to understand them will miss the boat and have no idea why. Jaqueline Smart, head of planning at J Walter Thompson knows why, and will share this at Go Global,” Catherine Beard said.
“New Zealand is a country of small to medium companies and this is true of the export sector as well.  Even our biggest exporters are relatively small when compared to the multi-nationals they are competing with.
“That is why innovation, strategic collaboration and marketing are all critical for Kiwi exporters to gain competitiveness and win market share.”
Go Global 2016
Where:                                                 The Langham, Auckland
When:                                                  26 May 8.20am -5.00pm
View programme and register:  
Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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