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Organisers of the Hong Kong International Wine and Spirits Fair 2010 are looking for expressions of interest for wine exporters to exhibit at the New Zealand Pavilion.

The Hong Kong International Wine (Nov 4-6) and Spirits Fair is organised by the Hong Kong Trade Development Council (HKTDC).

Bonnie Shek, director of HKTDC (Australia / New Zealand) says the second edition of the HKTDC Hong Kong International Wine and Spirits Fair was a triumph where the number of exhibitors from 34 countries more than doubled to 525. Buyer numbers increased by 36% with almost 12,000 buyers from 62 countries and regions, she adds.

Hong Kong is rapidly maturing as Asia’s wine trading and distribution hub, with unrivalled access to the Chinese mainland market and this fair is its keystone event, Shek says, adding that success in 2009 confirms the Hong Kong fair is attracting market leaders in wine and spirits distribution in the region, as well as winemakers, and other beverage makers.

Last year saw over 40 wineries came together under the New Zealand Pavilion.

Paul Ham, managing director of Alpha Domus says: “I met a lot of quality customers, particularly those from Hong Kong, the Chinese mainland and Taiwan. Everything was well organised at the fair. I already found a distributor through the exhibition to promote our wines.”

The Hong Kong International Wine and Spirits Fair is the key to the rapidly growing Asian market for the followin reasons:

 Hong Kong is the first major economy in the world to impose no duty and no sales tax on wine.  Hong Kong is the logical distribution point for the Chinese mainland market, which is forecast to reach US$870 million (NZ$1.23 billion) within the next decade.  The Chinese mainland and Hong Kong account for more than 60% of the Asian wine market. As a single market they are expected to become the world’s eighth largest market for wine.  Hong Kong and the Chinese mainland wine investors account for some 40% of investment wines stored in the United Kingdom, or some 100 million cases of wine.

For further information on how to join the New Zealand Pavilion visit the website http://hkwinefair.hktdc.com/index.htm.

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