COVER STORY
Destination America
Exporter presents a guide to gaining a toehold in the United States of America – the world’s wealthiest, most advanced and arguably most challenging export destination.
Plus we talk to ICEHOUSE market validation executive Mark MacLeod-Smith about his research trip to the US and insights on how to successfully launch to market.
FEATURES
Reviewing the finances
In this complex world of international trade, maintaining the optimum capital structure and choosing the best trade financing options is vital for export success. Exporter engaged Yoke Har Lee to present this export finance update.
Incoming: An update for importers
A round up of news and views for New Zealand’s trading companies, compiled by Daniel Silva, secretary of the Importers Institute.
Q&A: Leading from the front
We put the questions to angel investor Steve Saunders – the driving force behind the commercialisation of Rockit apples; founder of Plus Group; co-founder of the Newnham Innovation Park in Te Puna, Bay of Plenty; and a man passionate about business.
The international language of Asia
Greg Reynolds explains the role that ‘Engrish’, or basic English, has to play when getting your message across in Asian markets – particularly Myanmar, Vietnam and Thailand.
The science of international marketing
If there is one thing that sets Kiwi businesses apart, it’s the smart way they find innovative, effective and efficient ways to get results. Lee Retimana has helped many Kiwis refine and share their smart ideas with the world. By Sandy Galland.
Fairs & Events
Viewpoint
MARKET INTELLIGENCE
The power of the pack
For exporters who play it right, there are huge rewards from hunting in a pack. Ruth Le Pla joined a trade mission to Indonesia to discover the power of combining forces.
Breaking down barriers
Anne Cao’s on a two-way mission: build Chinese student numbers into New Zealand, and introduce Kiwi exporters to China.
F&B in Indonesia: a transitional landscape
The Indonesian market is undergoing a challenging transition into the 21st century. Cameron Gordon explains what this means for Kiwi food and beverage exporters.
Grassroots focus for NZ Wine
A concerted effort and smart thinking by NZTE and New ZealandWinegrowers is helping win Chinese wine drinkers.
Being China ready
Shanghai-based Beachheads advisor and hotelier Tim Stanhope says good business relationships are the key to success.
EXPORTER PROFILES
One smart player
BCS Group has steadily grown its reputation and sales worldwide. And the best is yet to come.
Success is in the air
Aeroqual is a quiet achiever on the export front; but, as Exporter discovered, the company’s achievements are truly worth celebrating.
A mind for magazines
Michael McHugh has had a love affair with magazines since he was a young boy. Today, the editor-in-chief of MiNDFOOD is out to conquer export readerships.
Kicking up a storm in Oz
Exporter talks to Storm’s fashion creator Deborah Caldwell about her export ambitions.
