COVER STORY
VIETNAM’S DIGITAL DAWN
Vietnam’s digital economy is the largest and fastest-growing among all the Southeast Asian nations, and the country is New Zealand’s fastest growing export market in the region. It represents a growing opportunity for Kiwi tech exporters.
FEATURES
MONEY MATTERS
In an increasingly competitive global marketplace trading companies rely on finance services to mitigate payment
risk, facilitate control over shipments and speed up
working capital.
FOOD FRAUD: THE $71 BILLION DOLLAR QUESTION
An unsecured supply chain represents high-risk for our food exporters. Oritain works with exporters to protect their brands from food fraud.
GOING GLOBAL? GO MOBILE!
The mobile Internet has become the default place to engage with overseas customers. Spencer Bailey offers a five-step mobile marketing strategy.
UNDERSTANDING YOUR BRAND STRATEGY
FOR CHINA
Dr Matthew McDougall explains China’s unique consumer consciousness and how your brand can cut through.
Q&A: HEALTHY GAINS, MORE LESSONS
Exporter catches up with CHIA co-creator Chloe Van Dyke
for a progress report.
SCALING UP CHINA THROUGH COLLABORATION
Rod MacKenzie reports on John Key’s April business mission to China and what’s happening behind the scenes to encourage trade growth.
MARKET INTELLIGENCE
Vietnam on the menu
Nada Young pinpoints the F&B opportunity.
SIX MONTHS IN SHANGHAI
Shanghai-based trade commissioner Damon Paling shares his early impressions on the Chinese market and how Kiwi companies are performing there.
TAKING ON THE WORLD
Seasoned exporters from the New Zealand Beachhead Advisor group talk about the realities of growing a business internationally.
EXPORTER PROFILES
THEY’RE WEARING OUR SOCKS OVER THERE
Since 1901 the New Zealand Sock Company has been manufacturing quality merino wool socks for the nation’s feet – and more recently, for feet all over the world. It’s one of our most enduring and inspiring export stories.
LIVING A WORLDWIDE LEGACY
This year one of New Zealand’s oldest and most respected family-owned wine producers, Babich Wines, celebrates its 100th anniversary, and 35 years of exports for the Babich brand.
