New Zealand wine has become the number 2 country of origin in the UK market for wine sold over £7 according to the latest Nielsen data (MAT 21-6-14). New Zealand now sells 18% of all wines sold in this premium price segment, having overtaken Australia and now sits behind France.
The latest statistics also show New Zealand’s average price per bottle has increased to £7.34 from £6.79 – an 8.1% increase.
“New Zealand is now selling almost one in every five bottles in the UK above £7 market. This is outstanding; especially considering New Zealand only produces less than one percent of the world’s wine,” said New Zealand Winegrowers Global Marketing Director, Chris Yorke.
“The UK is one of the most sophisticated wine markets in the world, due to the choice available, and it’s terrific that consumers are continuing to choose New Zealand Wine. It shows that consumers know they are getting excellent quality with a New Zealand wine and it is worth spending that little bit extra.”
New Zealand wine exports reached a record high earlier in the year and now stand at $1.33 billion (up 10% for the year end June 2014). Wine is currently New Zealand's 7th biggest goods export. Wine exports have increased by $1 billion in the last 10 years.
