Giesen Wines has appointed a new distributor in the United States to consolidate its momentum in the expanding market. The new distributor, Pacific Highway Wines and Spirits, specialises in new world wines and is a joint venture between U.S. based WineSource International and Australia’s Robert Oatley Vineyards. Giesen is the only New Zealand winery represented by Pacific Highway Wines and Spirits.
The Marlborough-based Giesen winery began exporting to the U.S. in 1996 and sees significant potential for further inroads, said general manager Kyle Skene.
“This is a very important step in continuing our success in the U.S. where demand for Marlborough wine is rapidly growing.”
He said Sauvignon Blanc accounts for 93% of all New Zealand wines exported to the U.S. Volume has grown by 15% over the past 12 months to July 2013 and the value for the same period has increased by 16%.
“Currently Sauvignon Blanc and Pinot Noir are the two ‘known’ varietals from New Zealand. But we're changing views on that with the introduction of Riesling, Pinot Gris and other varietals into the market.”
Giesen Wines has won several accolades in the U.S. this year, most recently at the San Francisco International Wine Competition. The Giesen Estate Marlborough Sauvignon Blanc picked up a Double Gold medal, while The Brothers Sauvignon Blanc and Pinot Noir both received Gold medals.