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The leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld become the global hub in Frankfurt from 3 to 7 February.

The combined event sees 4,561 exhibitors occupying 352,950 gross square metres – which is the entire exhibition centre. Participants from 160 nations are looking forward to the latest innovations and trends from all over the world.

“After two years of pandemic and against the backdrop of an ongoing war in Ukraine, the economic and political environment remains extremely challenging – rising inflation and energy costs are putting pressure on consumer sentiment,” says Detlef Braun, a member of the Executive Board of Messe Frankfurt.

“However, this is contrasted by good news from the individual consumer goods fairs. With 4,561 exhibitors, the Frankfurt exhibition centre is packed to the rafters and offers trends, innovations and new product ideas for retailers from all over the world.”

Global challenges demand new solutions and innovative approaches for the globally networked consumer goods industry. Messe Frankfurt is therefore moving aggressively into the future with new paths and creative approaches, says Braun. And this in a completely new, physical trade fair experience.

The three leading international trade fairs will be held in parallel for the first time at the Frankfurt exhibition centre in 2023 and together ensure the world’s largest trade fair platform of its kind. They will present the entire world of consumer goods to the global trade on one date each year. Thanks to this new set-up, Frankfurt will become the intersection for all forms of trade as well as for purchasing decision-makers from HoReCa, contract business and concept decoration.

The trade benefits from an incomparable crossover of product groups, themes, segments and synergies. “The consumer goods fairs are truly the global hub with a new record share of international exhibitors of 86 percent. The gross square metres occupied are also a new record, never before has the Frankfurt exhibition centre been so heavily booked in terms of square metres on one single date,” Braun says. “The fact that the new Hall 5 and Hall 12 are on the grid at the same time for the first time offers maximum hall capacities for the world’s leading trade fairs for the consumer goods sector.”


Markets in transition

The consumer goods markets have been on their way out of the pandemic crisis since 2021. Since the sales low in 2020, things have been looking up again, with a growth rate of 10.5 percent on the 2021 volume. The total volume now stands at 31.86 billion Euros in the European core market of Germany alone.

The cost of living has risen sharply. This limits the scope for consumer spending. For Germany, a reduction in private consumer spending of 1.9 percent is expected for 2023 – according to the IFH . A recovery is not in sight until 2024. The rapid change in social values and advancing digitalisation have also led to massive changes in the structure of markets, sales channels and target groups. There has been consolidation in the market for years, which now seems to be accelerating.


Leading exhibitors

As the world’s leading international consumer goods fair, Ambiente reflects the changes in the market in a future-oriented way. It presents a unique mix of ideas and products – and isthe international platform for meeting customers from all over the world. In the Dining section in Halls 8 to 12 in the West Area, Ambiente is the big stage for everything that makes cooking and household chores easier and food more enjoyable. Exhibitors such as Cristel, Dibbern, Robbe & Berking, RAK, Rosenthal, Wächtersbach and Villeroy & Boch Hospitality bring glamour and variety to the table.

In Halls 3.0 and 3.1, Ambiente Living will once again be the international meeting place for interior design and will present the hottest furnishing trends and products from leading exhibitors. Exhibitors such as Alessi, Blomus, Gilde, Guaxs, Kare Design, Lambert, Schlittler and Stelton will present their latest innovations.

Ambiente Giving is also starting with synergy-rich innovations. In the new Urban Gifts & Stationery section in Hall 4.2, visitors will find trend and design-oriented gifts, fast-moving products, decorative accessories, writing utensils, greetings cards, bags and personal accessories from Artebene, AvanCarte, BSB Obpacher, Braun+Company, Diplomat, Goldbuch, Kaweco or Perleberg – and modern gift suppliers.

In Hall 3.1, the new Ambiente Working section with its special Future of Work presentation will present furnishing design and modern solutions for offices and workrooms, co-working spaces and (mobile) working from home.

The Office product area in Hall 4.2 is the new home for international suppliers of office equipment, supplies and technology. Exhibitors such as Durable, Herma, HSM and Novus Dahle are perfectly embedded in the complementary Ambiente Living and Giving sections.


Christmasworld and Creativeworld

For Christmasworld, the leading trade fair for decorations and festive decorations, top brands such as Blachere, Boltze, Duni, Edelman, Exotica Cor Mulder, Gnosjö Konstsmide, Goodwill, G. Wurm, Hoff-Interieur, Inge’s Christmas Decor, Kaemingk, and Koopman are taking part. New additions include stationery manufacturers for ribbons and packaging such as Francesco Brizzolari, Saul Sadoch and Zöllner-Wiethoff. This means that, from 2023, Christmasworld will be complemented by the highly attractive product range of gift packaging.

Creativeworld, the leading international trade fair for hobby, craft and artists’ requisites, will also feature all the beacons and market leaders from all product segments.


Global Sourcing

Trade buyers of large volumes will also find a unique range of products from around the world, from industrial to handcrafted goods, in the new bundled Global Sourcing area. On a total of six hall levels in Halls 10 and 11.1, joint stands and individual exhibitors from Asia, South America, Africa and Eastern Europe will present their new products. This parallelism means that, for the first time, the focus will be on the global sourcing products of Ambiente and Christmasworld together.


From February 2023, the leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld will be held simultaneously at the Frankfurt Exhibition Centre. Ambiente/Christmasworld: 3 to 7 February 2023; Creativeworld: 4 to 7 February 2023. 

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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