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How to attract consumers in a new export market – a special chapter from NZTE. Learn the importance of a good value proposition and how to use it – why you need to articulate your customer’s needs and your product’s benefits. There are sections on building a brand strategy, optimising your online presence, as well as social media marketing and best practice.

Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via acquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area.

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