Right product, right market, right customers Exporting is hard work. For many businesses it is a black hole of uncertainty raising questions around where to start, what process to follow, what strategies to adopt and how to implement them.
The good news is there are proven processes which have been shown by successful exporters to be repeatable and transferable across any industry.
So how can businesses increase their confidence in investing in developing international markets when the effort and cost is so significant?
