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Exporting is hard work and getting started requires a singular clarity of purpose
and drive. This chapter provides a quick general introduction to exporting. It covers
the importance of being prepared, and offers a check-list to help you determine
where to focus your energies first. It all begins with the 5 C’s of exporting.

Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via acquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area.