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The benefits of IP to your business, knowing the rules, developing your IP strategy, The Madrid Protocol, trade marks, patents, design protection, PVRs, copyright and trade secrets, and much more. Includes special sections on protecting your IP in China, the US and Australia, and the CPTPP’s impact on New Zealand’s IP landscape.

Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via acquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area.

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