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COVER STORY
For the homeland
There’s been a changing of the guard at Kea:
a new board, new chairman and a bolder plan to connect more expat Kiwis than ever before. Sir Stephen Tindall’s original big idea is set to get even bigger. Kea’s Global CEO Sue Watson talks to  editor Glenn Baker about the task that lies ahead.

FEATURES
Sourcing Logistics Solutions
Yoke Har Lee-Woolf explores the labyrinthine world of freight and logistics and discovers there are big efficiencies for the taking.
NZ’S FTAS: Unravelling the complexities
Unsure about how to tap into the benefits of New Zealand’s Free Trade Agreements? Cameron Gordon presents a no-nonsense, how-to guide to help you get started.
Exporting your brand
Charlotte Henley walks you through the basics of brand protection when entering overseas markets.
Some consistency please
Is New Zealand dropping the ball with its Double Tax Agreement network to help exporters and investors overseas? Greg James poses the question and offers some home truths.

VIEWPOINT
MARKET INTELLIGENCE
ASIA’S TRADE CORRIDORS
New Zealand’s trade commissioner to Thailand, Karen Campbell, stresses the importance of adopting a pan-Asia view when focusing on south-east Asia.
BRAZILIAN PROSPECTS
Brazil may still be a tough nut to crack for many Kiwi export companies, but as Tim King reports from São Paulo, the opportunities are definitely there.
THE PHILIPPINES: BEYOND THE STATISTICS
The Philippines is a market that holds great promise for New Zealand’s food and beverage exporters – but it also comes with unique challenges.
FROM THE BEACHHEADS
In-market advisors answer questions about doing business in two of the world’s economic powerhouses: the US
and China.

IN THE ZONE
Look beyond Shanghai, Beijing and Guangdong; China’s island province of Hainan has export opportunities aplenty. Expat Kiwi businessman Michael Holt offers a unique trade perspective.

PROFILES
ON A FAST BOAT TO CHINA
EasiYo turns 20 in November, and the Kiwi company is celebrating by taking on the world’s biggest marketplace.
WEAVING IDEAS FROM WASTE STREAMS
The Formary creates fabrics from food crop waste fibre and is winning praise all over the world. Exporter asks MD Bernadette Casey how this all came about.
EXPORT QUALITY FASHION
With the 2012 DHL Express Fashion Export Scholarship winner announced in November, we ask for a progress report from last year’s winner, NYNE.