COVER STORY
Food, glorious food & beverage
Better-informed consumers, changing consumption habits, a heightened focus on safety and authenticity – these are some of the factors impacting on our food and beverage export sector performance. This report highlights sector trends, supply chain technologies, the drive to add value – and profiles some highly innovative F&B exporters.
FEATURES
Smooth sailing, for now
Much has been happening in the sea freight industry. Exporter updates exporters on the many interesting, and occasionally frustrating, developments.
Incoming: An update for importers
A roundup of news and views for New Zealand’s trading companies, compiled by Daniel Silva of the Importers Institute.
Q&A: Waging war on diabetes
Canterbury Scientific has an important role in the fight to control the rise of type 2 diabetes worldwide.
Slow start to RMB trading
Direct trading between the Kiwi dollar and Chinese RMB is now a reality. So what’s the advice for our exporters?
World class service gives exporters the edge
FAIRS & EVENTS
VIEWPOINT
MARKET INTELLIGENCE
Stateside strategies
ExportNZ executive director Catherine Beard travelled to the US late last year, and shares some market intel.
Beachheads
Wayne Norrie explains how good governance can transform an export business
Stepping out in China
Jan Bierman walks you through the steps required to succeed in the China market.
Winning the race in Singapore
Engaging Singaporeans with your F&B brand requires a special three-pronged strategy. Nada Young explains.
EXPORTER PROFILES
Living the vision
Ata Rangi is one of New Zealand’s most outstanding international wine brands, driven by a dedicated, passionate team. It’s an inspiring export story 34 years in the making.
Riding the export wave
Bay of Plenty exporter Switch Kites is on a mission to become one of the world’s top kiteboarding brands through its online direct marketing business model.
