COVER STORY
China’s new market realities
Our reputation was seriously tested there in 2013. The challenges in gaining market access are formidable. However, China is now New Zealand’s biggest export market. Opportunities continue to grow and Kiwi firms are working smarter to harness them. Exporter goes to key in-market experts to learn how things are lining up in the Year of the Horse.
FEATURES
Covering all bases
Poor packing is now the biggest risk in international transit. Exporter looks at the key aspects of managing the risks involved in getting your goods to export markets and getting paid.
INCOMING: An update for Importers
A roundup of news and views for New Zealand’s trading companies, compiled by Daniel Silva of the Importers Institute. Topics this issue include New Zealand’s anti-dumping regime, GST on imported goods purchased through websites, and the upcoming review of the Customs Act.
FAIRS & EVENTS
Q&A: Export-quality herbs
Lynn Kirkland’s personal mission to help her family became a thriving business that now sees her chemical-free herbal products exported to Australia, Japan and China.
MARKET INTELLIGENCE
Winning over Japan
In the past two years Kiwi fashion label Ketz-ke has cracked the highly competitive Japanese market.
Asian dreams
There’s loads of money, squillions of consumers, but culture is key to doing business in Asia, says Singaporean adoptee Hugh Mason.
The art of communication in Asian markets
Cameron Gordon reveals the keys to successful business communication in Asian markets – and it’s not all about email!
Words from three wise men
David Cullwick, Jai Basrur and Neil Richardson were all recently appointed as advisors to NZTE’s New Zealand Beachhead. They explain why they joined the Beachhead team, what common mistakes they see businesses making, and how important it is to take a customer-centric approach?
EXPORTER PROFILES
A long, hard road to success
Pacific Edge is a Dunedin-based cancer diagnostics company chasing a huge global opportunity with its novel gene test for the detection and management of bladder cancer. Exporter traces the firm’s journey to export success.
Up for the challenge
2013 was an extremely positive year for organic berry exporter oob; but fast growth comes with its own unique set of challenges. Co-owner Robert Auton shares the gains and some pains.
