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Leading chewing gum maker, Wrigley, is letting consumers in the US design their own packaging, according to FoodProductionDaily.com.

The website MyExtraGum.com was launched, said the company, to allow consumers to choose from a range of templates, themes, patterns, colours and fonts for a packet of Wrigley Extra gum.

The report, quoting the company, said that consumers begin the ordering process by choosing a specific theme and template and can then personalise the pack by adding a message and photo of their choice.

In other chewing gum packaging innovation, last May saw the Benson Group add a paper dispenser on a pack it designed for the Peppersmith brand to aid, it said, more responsible disposal of the product.

The carton board shell and slide packaging has a fifth side with a booklet of small papers attached to the pack to enable consumers on the go to wrap the used gum and keep on their person for disposal at a more convenient time. — Story by FoodProductionDaily.com

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