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It’s been a successful year, and a challenging one, for the Rockit Global team, who recently took out the Best Established Business award and coveted Exporter of the Year gong at the Hawke’s Bay Export Awards.

At a black tie ceremony held at Hastings’ Toitoi Events Centre, Rockit CEO Mark O’Donnell (pictured) accepted the award, expressing his delight that the Hawke’s Bay fruit exporter had been recognised for its excellence and innovation amongst stiff competition from other stellar local exporters.

“The Rockit team has worked incredibly hard at producing, distributing and marketing a totally unique branded offering, unlike anything else on shelves anywhere across the globe,” says Mark. “The past year has been one of our most challenging, with Covid impacts, shipping delays and significant weather events. However, the dedication, passion and energy of our entire global team has come to the fore, as it always does, ensuring a consistent supply of delicious fruit in all the key markets we reach.”

Rockit, which is sold in 30 countries worldwide, is in the midst of a strong growth curve across its global markets, with 45 percent growth in total revenue last year (2020 vs 2021).

China remains a priority for Rockit, as its largest and strongest market – the company experienced 25 percent growth year on year in the China region (2020 vs 2021) through clever, targeted marketing and sales campaigns reaching millions of consumers via both traditional and digital channels.

“Rockit continues to deliver well-structured and compelling sales stories to make the brand truly stand out,” Mark says. 

Across Singapore, Malaysia and Vietnam, more and more retail customers are also taking the leap with Rockit, with sales rocketing up the charts across the region. The snack size of Rockit resonates with consumers throughout the Middle East, too, which has seen growth there exceed all expectations – a 32 percent increase in sales year on year (2020 v 2021).

The addition of the two Hawke’s Bay Export Awards to Rockit’s suite of gongs this year (the company won an Axis Award, gold at the Best Awards and Best Large Business at the China Business Awards earlier in 2022) is testament to the enthusiasm, drive and dedication of the whole team, says Mark.

“Right through our global supply chain, from our growers to our orchard, packhouse, office and global teams, this win is something to be enormously proud of. We could not be more thrilled to have demonstrated our energy and enthusiasm for what we do to the judging panel, and to have won these honours.”


Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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