Kiwi FMCG brand incubator Red Shoots has announced a $1m partnership with Australian supermarket, retail and consumer services chain, Coles.
Red Shoot’s Daily Good’s Immunity Shots, proudly made in New Zealand, will be stocked in more than700 stores nationwide from mid-September, marking a major milestone for Red Shoots.
“We’re thrilled to have secured a retail partnership with Coles, one of Australia’s largest retailers,” says Rhona MacKenzie, co-founder of Red Shoots (Daily Good).
“We’re confident that Coles’ consumers will love our premium Immunity Shots, which meet the growing demand for ‘food as medicine’ that supports immune health. As a purpose-led brand that was created to ‘do good’, this will further enable us to support our partner farm in Fiji, Ranadi Organics, and the vital women-focused impact work that they do.”
Ranadi Organics provides USDA-certified Organic Fijian Turmeric and Ginger for Daily Good’s products. In turn, the proceeds from Daily Good help to provide a commercially viable source of income for Ranadi Organics, which allows them to continue to drive scale for their impact work, which supports rural Fijian women within their community.
Formulated with super organic superfoods, Daily Good’s Immunity Shots provide a well-rounded health boost and support immunity naturally. They are gluten-free, dairy-free, and have no added fillers, combining Organic Fijian Ginger, premium NZ Manuka Honey, Lemon Juice, and Organic Apple Cider Vinegar in every bottle. The additional flavours are then bolstered with Organic Fijian Turmeric and Organic Blackcurrant.
Launched in 2020, Daily Good is a purpose-led company that was born during the initial Covid-19 lockdown based on the premise that good ingredients make great products and answering the increased focus on wellbeing that Kiwis and those abroad now had with a new ‘way of life’.
Daily Good is developed by Red Shoots, a company founded by FMCG entrepreneur Rhona Mackenzie and James Sweetbaum whose family has owned and operated Daily Good’s partner farm in Fiji, Ranadi Organics for more than 60 years.
Ranadi Organics’ female-focused impact work provides livelihoods, housing, and education for rural Fijian women.