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Organisers have announced multiple industry partnerships from across the fresh produce value chain to present a brand new Special Interest Groups Day as part of the new-look PMA Fresh Connections Conference and Trade Show, being held from 12-14 May in Melbourne.
The largest information, education and networking event to bring together the entire fresh fruit, vegetable and floral value chains in the Asia-Pacific region, PMA Fresh Connections has teamed up with organisations including the Australian Horticultural Exporters' Association, Australian Organic, The Australian Chamber of Fruit and Vegetable Industries, Organic Federation of Australia, and a number of foodservice operators and independent retailers, to offer one jam-packed day of forums, master classes, leadership events and tours.
"The PMA Fresh Connections Conference and Trade Show is designed to connect members of the diverse fresh produce industry – from growers through to retail – to the ideas, information, tools and people they need to grow their business; but we also recognise that different segments of the industry have their own unique needs," said Fresh Select's John Said, Chairman of PMA Australia-New Zealand.
"Through close consultation and collaboration with a wide cross-section of fresh produce companies and organisations, the Special Interest Groups Day will include forums on sustainability, organics, export, independent retail, and foodservice, and a Horticulture Centre of Excellence Master Class. The full- and half-day programs are all designed to address the specific issues, trends and industry developments that are critical to the success of those industry segments" he added.
The Special Interest Groups Day will be held on 14th May and will also include the annual conference tour, which will visit the new Epping Wholesale Markets and specialty retailers, and the inaugural Women's Fresh Perspectives Leadership Brunch.  To register, visit
Glenn Baker

Professional writer/editor with 35-plus years experience - including radio copywriting, various television writing/production roles, and writing for business magazines. I have also co-owned a wholesale food distribution business.


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