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Nelson-based peanut butter manufacturer Pic’s Peanut Butter has won a prestigious 1 star in the 2016 Great Taste Awards.

Judged alongside 10,000 blind-tasted products, Pic’s Crunchy Peanut Butter was one of only two New Zealand products to receive an award.

Great Taste, organised and run by the Guild of Fine Food, is globally acknowledged as one of the most respected food accreditation schemes for artisan and speciality food producers and is often referred to as the ‘Oscars’ of the food world. The UK-based awards attract thousands of entries each year from food producers around the world. 

Pic Picot, owner of Pic’s Peanut Butter describes the win as “really marvellous”. “It’s great to see our peanut butter striking the right note with UK tastebuds.”

This year’s awards were judged by a panel of more than 500 of most demanding palates, belonging to food critics, chefs, cooks, restaurateurs and food producers as well as a whole host of food writers and journalists. All products are removed from their wrapper, jar, box or bottle before being tasted so that no importance is placed on brand or packaging.  

This year’s panel of judges included TV chef and author, Valentine Warner, MasterChef judge and restaurant critic, Charles Campion, and Great British Bake Off winner, Frances Quinn.  

Pic’s Peanut Butter has also been shortlisted in this year’s Quality Food Awards in the UK. Pic’s is one of five shortlisted products in the ‘Grocery – other’ category and the only product that is not a UK supermarket own brand product to be shortlisted in that category. 

Pic’s Peanut Butter is now sold at five London markets and is on sale at the prestigious Partridges of Kensington (holder of a Royal warrant to supply the Royal household at their four residences of Windsor, Sandringham, Balmoral and Holyrood House).

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.

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