After more than a decade entering China, Nike has promoted China as its biggest market outside of the United States and is seeking to expand its product to second- and third-tier cities throughout the country, according to ChinaDaily.com.
“I think China may represent seven, eight or nine percent of our overall market share today. We’ll expect that to increase next several years, now China has become the number one market outside United States. We expect to continue to see that grow even more,” according to Charlie Denson, Nike’s brand manager.
“Our goal is to continue to go in China, to promote the tier one cities, Shanghai, Beijing, Guangzhou, then we move out into the second-tier cities, third-tier cities.”
He says Nike will continue to work on access for the Nike brand through distribution, partnerships, as well as connecting with the youth of China. “I think it’s a great opportunity for us to continue to build product for China, produce creativity and innovation out of China. It’s a very important market place for us.”
Denson is optimistic about Nike’s prospect in China, adding that the company will continue to grow its Chinese market share with the aim of making Nike the top brand in China, not only among basketball fanatics but among other world sports.