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Photo: Lee Bagshaw.
 
Simmonds Stewart is pleased to have advised New Zealand’s cloud video production company, 90 Seconds, on their $11 million series-A round led by global venture capital firm, Sequoia Capital. The transaction involved 90 Seconds redomiciling its business as a Singapore company to receive the investment.
Commenting on the transaction, Lee Bagshaw explains “This comes as a result of an increasing amount of venture capital money flowing into the Southeast Asian technology space. Subsequently, Singapore is becoming one of the world’s fastest growing tech hubs and now represents a potential alternative to the typical US investment route for Kiwi startups.”
Bagshaw says “Whilst there are a lot of investable startups already in the region, the level of institutional “series A and B” money now coming into Singapore has been transformative.  This kind of follow-on investment has typically been an issue for startups in New Zealand.” 
90 Seconds have successfully demonstrated that there is no reason why well led Kiwi companies cannot attract investment from Singapore based investors. Key to this is companies demonstrating that they are focussed on the region and have a strategy on how to tackle the diverse markets. Companies with products in consumer spaces such as eCommerce, marketplaces, fintech, such as payments, and logistics have been in demand. However B-2-B service companies, where New Zealand has a lot of talent, have also raised good follow-on money.
Successful companies in Southeast Asia will in likelihood become attractive to buyers. The region is becoming increasingly lucrative as a fast growing digital media and mobile centric market. Companies that can overcome language, culture and local laws and scale quickly will be hard to catch, and therefore obvious M&A targets for international companies looking to expand into the region by acquisition.
Glenn Baker

Professional writer/editor with 35-plus years experience - including radio copywriting, various television writing/production roles, and writing for business magazines. I have also co-owned a wholesale food distribution business.

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