Fonterra has launched a new Fonterra Application Centre in Guangzhou which will bring innovative dairy products and services to the Co-operative’s foodservice customers in the region.
The Guangzhou facility is Fonterra’s second in China, after Shanghai, and reflects the growing demand for the company’s premium Anchor-branded foodservice products and accompanying services.
Equipped with advanced equipment and experienced technical experts and professional chefs, the Fonterra Application Centre will help Fonterra to feed Southern China’s rapidly growing appetite for top quality dairy nutrition and keep local foodservices customers at the forefront of changing consumer needs.
“China’s casual dining and bakery market has developed rapidly in recent years, with an annual growth rate above 20 percent. Within that overall growth, the demand for food made with premium dairy products also continues to rise. As the cultural and economic hub of Southern China, we are seeing strong growth in Guangzhou and are excited to bring our specialist Application Centre services to customers here,” said Christina Zhu, Managing Director, Fonterra Greater China.
At the centre, Fonterra offers total dairy solutions for its foodservices customers, such as hosting technology demonstrations, bespoke professional training, recipe development and marketing workshops. Fonterra’s team of professional chefs based at the Centre will collaborate with the Co-operaitve’s leading global research and development teams to bring the latest product innovations to China.
“Fonterra is committed to growing and developing the Chinese dairy industry alongside our partners and we believe this facility is a great platform for delivering on this commitment by sharing our rich New Zealand dairy knowledge and expertise with our local partners. We are looking forward to serving our customers in China through the Application Centre and continuing to bring high quality dairy nutrition to Chinese consumers,” Ms Zhu said.