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Exhibitors at this year’s Gitex Shopper, the largest consumer IT and electronics show in the Middle East, are planning the biggest ever sales bonanza for Middle East consumers, with launches of the latest technology products and exclusive offers.

The event, which runs from October 16 to 23 October at the Airport Expo Dubai, is being organised by the Dubai World Trade Centre (DWTC), according to

Part of Gitex Technology Week, one of the world’s largest technology trade events which celebrates its 30th anniversary this year, Gitex Shopper will be staging an unprecedented retail sales festival to commemorate the occasion, said a top DWTC official.

“Technology today is an integral part of our lifestyles, providing mobility, connectivity and convenience to our work, school and home environments. The substantial increase in product ranges being exhibited at this year’s Gitex Shopper reflects the strong market demand for the latest consumer technology, and with more than 25,000 products on show, this really is the most anticipated retail event of the year,’ said Trixee Loh, senior vice president, DWTC.

The world’s top consumer IT and electronics brands have confirmed their presence, with a number of previews and regional launches scheduled during the show.

Global players such as Acer, Canon, Dell, HP, Lenovo, Microsoft, Nokia, Samsung, Sandisk and Sony will be among the many brands on display.

Top regional distributors and retailers, including BDL, CompuME, E-Max, E4U, iSTYLE, Klick, Jacky’s Electronics, Jumbo Electronics and Plug-Ins will all be running special promotions exclusively during Gitex Shopper.

Ashish Panjabi, chief operating officer, Jacky’s Electronics, one of Shopper’s biggest power retailers, said: “Jacky’s enjoyed great success at last year’s Gitex Shopper, increasing our sales significantly in key segments such as digital cameras and LCD TVs.’

“Gittex Shopper is the perfect platform for iSTYLE to showcase our innovative products that are always a favourite with gadget lovers. With increased space, more products and exclusive offers at GITEX Shopper 2010, we could not have picked a better year to join the exhibition,” said Hani Nehmé, regional development manager, iSTYLE.

Interactive visitor features, bundled offers, competitions and giveaways, make GITEX Shopper the most entertaining retail platform for technology in the region.

Gitex Shopper is open from 11am to 10pm from (October 16 to 20) and from 11am to 11pm (on October 21 and 23).  On October 22 (Friday) the show will open from 3pm to 11pm.Tickets are priced at Dh25 each are now available online at — Source: TradeArabia


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