Skip to main content

After five extremely busy days, Ambiente, the world’s leading consumer goods trade fair held in Frankfurt, has closed its doors. 

All up, 142,000 buyers from 154 countries made their way to the city for this pivotal consumer-goods fair, an increase of almost four percent. There, 4,454 exhibitors from 96 countries presented the latest trends and innovations on 308,000 square metres (gross) in 27 exhibition halls. 

“Ambiente is the international summit meeting of the consumer-goods industry”, said Detlef Braun, a member of the executive board of Messe Frankfurt. 
More than half of all visitors, 55 percent, came to Frankfurt from outside Germany. Moreover, the percentage of international exhibitors reached the record level of 80 percent. 

“Also particularly impressive is the increase of almost four percent in the number of visitors, which was split equally between German and international visitors. At Ambiente, representatives of the trade from all over the world expand their networks of contacts and place orders”, adds Braun.

Top German and international decision makers were also better represented than in 2016, and this ensured good export business and a positive atmosphere in the halls. 

The top ten visitor nations after Germany were Italy, China, France, the USA, Spain, the United Kingdom, the Netherlands, Switzerland, South Korea and Turkey. 
Over 3,000 visitors came to Frankfurt from the United Kingdom, this year’s Ambiente Partner Country, an increase of around 200 over last year. There was also above-average growth in the number of visitors from China, Hong Kong, Taiwan and Vietnam, as well as the USA, Canada, Australia, Russia, the United Arab Emirates and South American nations.


Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


Dishing up export possibilities

Exporter Today Editorial TeamExporter Today Editorial TeamApril 16, 2012

What’s mine is not yours

Exporter Today Editorial TeamExporter Today Editorial TeamApril 16, 2012

25 countries… and counting

Exporter Today Editorial TeamExporter Today Editorial TeamApril 16, 2012