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Aider has announced its entrance into the US and Canadian markets with authority by simultaneously unveiling integrations with Square, Shopify, QuickBooks Online and Amazon Alexa.

The Auckland, New Zealand-born artificial intelligence (AI) software company empowers small business (SMB) owners with a central source from which to access the breadth of data from the many different applications used to run their companies.

Aider founder and CEO, Brendan Roberts, took to the stage at VOICE 19, the World’s largest voice technology gathering, to address how voice technology and digital assistants can now cater to SMBs with technology typically reserved for high-end consumer and enterprise environments. 

“We believe in human-centric AI and created Aider to give hardworking business owners easy access to the information they need to make daily, data-led decisions,” said Roberts. 

“North America is the next destination on Aider’s strategic growth roadmap and with the help of our new partners, we will deliver AI-powered assistance to help thousands of underserved American and Canadian small businesses address specific pain points and improve customer experience.” 

According to the U.S. Small Business Administration, only half of all establishments make it to the five-year mark, and only one third make it to 10 years. With a vision to help change the dire reality of small business survival in the U.S. and Canada, Aider solutions will provide better access to critical, up-to-date data by utilizing advanced AI and voice technology. 

For small business owners, Aider, accompanied by a voice assistant, allows them to have conversations with their businesses and harness the critical information needed to make smart decisions. With Aider, all they have to do is ask. 

Constantly learning and growing its knowledge base, Aider can also schedule notifications and will deliver proactive trends analysis and benchmarking custom to the user’s business.

“Cashflow, time management and tedious administrative tasks are big problems for SMBs,” said Roberts. “Aider allows users to take immediate, direct action to improve their business. Our NLU (Natural Language Understanding) technology gives opportunities for SMBs to get easy, affordable access to answers from their data.”

Well-poised to serve U.S. and Canadian-based financial, retail, ecommerce and hospitality industries, the founding team includes Aider’s chairman, Avi Golan, a former Intuit and Google executive and currently an Operating Partner at SoftBank Group based in Silicon Valley.

Aider AI featured in the March 2019 edition of NZBusiness magazine.


Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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