Shanghai, November 5, 2024 – The 7th China International Import Expo (CIIE) opened today in Shanghai, celebrating a “New Era, Shared Future” alongside some of the world’s leading global brands and groundbreaking innovations.
At this prestigious international trade event, New Zealand’s star brand Tracel made a remarkable debut, showcasing its brand philosophy of harnessing the power of natural extracts and promoting healthy living. Through captivating visual displays and immersive trial experiences, Tracel provided visitors with a hands-on opportunity to engage with the brand’s commitment to wellness and sustainability.
Tracel’s vibrant, eco-conscious exhibit, which featured real green environments and a focus on sustainability, attracted significant attention and became one of the standout features of the event.
Harnessing Natural Beauty with a Commitment to Sustainable Development
Since 1980, Tracel has been dedicated to sustainable practices, working closely with local New Zealand growers to create a fully traceable supply chain for each of its products. This close collaboration with artisans and producers ensures that Tracel not only supports local communities but also offers unparalleled quality in its products to consumers.
At this year’s CIIE, Tracel further demonstrated its strength in natural beauty and sustainable development. The booth’s eco-conscious design reflected the brand’s values, featuring live plants instead of plastic decorations, wood-patterned paper to reduce wood usage, and reusable display items that can be repurposed after the expo. Each element of the booth embodied Tracel’s commitment to sustainability.
Spotlight on Tracel’s Boysenberry Beauty Nutritional Drink
The focal point of Tracel’s booth was the Boysenberry Beauty Nutritional Drink, a standout product that blends New Zealand’s renowned “super berry,” the boysenberry, with other powerful ingredients such as white tomato, pomegranate, and olive fruit. This plant-based formula offers potent protection against free radical damage, UV exposure, melanin deposition, and glycation, promoting firmer, more radiant skin from within.
Tracel’s wellness mission is embodied in its commitment to using only natural ingredients, free from fats, preservatives, hormones, artificial sweeteners, and colorants. The brand’s products meet rigorous safety standards, including certifications from SGS and Belgium Eurofins. Visitors to the booth had the chance to sample the Boysenberry Beauty Nutritional Drink, and the feedback was overwhelmingly positive, with many impressed by its natural, additive-free taste.
Exclusive Trial Packs and Eco-Friendly Gifts
Tracel offered visitors a more direct experience by providing them with trial packs to continue using the products over a period of time. Additionally, lucky visitors received exclusive eco-friendly brand bags containing 1-3 boxes of products, which became highly popular during the event.
The interactive nature of the booth, which encouraged visitors to scan QR codes to follow Tracel’s official account and gain access to special product samples and limited-edition gifts, further enhanced the brand’s engagement with the audience. The positive feedback received from visitors highlighted their appreciation of the natural, high-quality formulations, and many expressed interest in continuing to explore the brand’s range of beauty solutions.
Strategic Growth and Expansion into the Chinese Market
Tracel’s participation in the CIIE marks an important milestone in the brand’s ongoing expansion into China, building on its success as a top-seller on leading e-commerce platforms. The CIIE has provided Tracel with an exceptional opportunity to introduce its sustainable, high-quality beauty products to an even larger Chinese audience.
The response from Chinese consumers has been overwhelmingly positive, boosting Tracel’s visibility in this key market and reinforcing its reputation for innovation and quality. Looking ahead, Tracel plans to strengthen its presence by forming strategic partnerships with premium retail and pharmacy chains across China, making its New Zealand-crafted beauty solutions more accessible to consumers nationwide.
As Tracel continues to expand its footprint, it remains committed to bringing the essence of natural beauty to one of the world’s largest and most dynamic consumer markets.
