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Cameron Gordon, partner at Incite and chair of the ASEAN Food & Drink Exporters Forum, talks to Glenn Baker, editor of ExporterToday and NZBusiness magazine about the launch of this new ASEAN Forum for New Zealand F&B brands.

Cameron discusses the history of why the ASEAN Forum was developed and how it is currently being used effectively for UK brands. He also explains why New Zealand brands should consider applying and the benefits they’ll receive by becoming a member.

The first meeting was held on Thursday 29 April and the discussion topic was:

Market Entry Models – what is working, what is not working and strategies for getting the most out of your distribution partnerships.

 

Cathy Parker

Experience of Governance and management corporate and private companies. Sectors include media, automotive, leasing and engineering. Experience in Business building via acquisition and organic growth and directing a business in a VUCA environment. Strong interest and knowledge in IT, digital industries, media, sales, technology and management. Regular writer in business and automotive area.

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