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COVER STORY
ONE MAGICAL RIDE
At 20 years of age, Queenstown-based Magic Memories is in its prime and launching into the biggest OE of its life. Co-Founder John Wikstrom reflects on a remarkable journey and ponders an even brighter future.

FEATURES
CHALLENGING TIMES FOR SEA FREIGHT
Bigger ships, congested ports, the need for greater collaboration and smarter planning – catch up on the latest issues affecting sea freight.
AMBIENTE: A KIWI PERSPECTIVE
In February Exporter travelled to Frankfurt to attend Ambiente, and caught up with some Kiwis doing business there.
BRIDGING THE GAP INTO South East ASIA
Lee Bagshaw explains why there’s never been a better time to raise capital and explore partnerships in Southeast Asia.
INCOMING: AN UPDATE FOR IMPORTERS
Daniel Silva comments on the latest news headlines impacting on import and export companies.
MIND YOUR MANNERS, KIWIS!
Adam Blackwell delivers five tips on how to behave appropriately in foreign export markets.

VIEWPOINT

MARKET INTELLIGENCE
MAKING THE RIGHT EXPORT MATCH
Leading New Zealand exporters share seven secrets to distributor success in offshore markets.
IT’S ALL IN THE PLANNING
Heading to Asia to sell your F&B products? Nada Young shares advice on how to get better results.
COLLABORATING FOR SUCCESS
Tapping into the expertise, resources, networks and operating systems of a partner makes Europe so much easier.

EXPORTER PROFILES
BREAKING THE LANGUAGE BARRIERS
Straker Translations founder and CEO Grant Straker talks about the company’s rise to market prominence.
THE WORLD’S GUIDING LIGHTS
Porirua-based Vega designs, manufactures and exports high-end, high-precision navigational aids. Exporter looks behind the milestones.