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Global expansion and new product developments are now being planned after Kiwi company Crossware is awarded a prominent Callaghan R&D Growth Grant.

Crossware, the New Zealand owned SaaS provider of Crossware Mail Signature, will be developing several leading-edge technologies to add to its offering and accelerating its global expansion. This is off the back of the company being awarded an R&D Growth Grant for up to $5M a year from Callaghan Innovation, the New Zealand Government’s hi-tech innovation agency.

Crossware’s founder and CEO Per Andersen (pictured) says the grant is a significant milestone for the business, who has already led the way in email signature innovation with their flagship product, Crossware Mail Signature.

The co-funding is one of the last Callaghan Innovation Growth Grants allocated as the government works toward the alternative R&D tax credit. The Growth Grant will be used to enhance the Crossware Mail Signature product with new capabilities and new technology.

Andersen says the R&D activities will enable the 20-year-old Kiwi company to accelerate its expansion into global markets, supporting and growing its overseas business operations.

“Ninety-eight percent of Crossware’s revenue comes from international sales. At the moment we have people on the ground in the UK and the United States. We envisage that the enhancements we can make to the product will help us grow sales in both the United States and UK, enabling us to expand our teams in each country,” Andersen says.

Crossware offers email signature software for Office 365, Exchange and IBM Domino. The solution enables professional looking email signatures and disclaimers to be automatically included on every email leaving a company to ensure consistent branding, professional looking emails and no forgotten disclaimers.

A Microsoft partner, Crossware pioneered the creation of the first email signature solution for Microsoft Office 365, changing the way company signatures were formatted and delivered through its intelligent and dynamic email signature application.

Andersen says the company is honoured to receive the co-funding from Callaghan Innovation and sees it as an important recognition of what Crossware has already achieved and the potential of the business.

“We are hugely appreciative of this government support. The support from Callaghan Innovation validates the success and direction of our company and recognises the significant opportunities Crossware can leverage globally by speeding up our development and growth,” he says.

“It is our mission to scale and develop our world-class technology, continually exceeding our customers’ expectations with sleek, context-sensitive and intelligent email signatures. Now with the government support, we can deliver this much faster”, Andersen says.


Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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