We have developed this half-day Master Class workshop for you to go in-depth on the topic of branding in the context of international trade.
A brand is not just a logo; it’s an experience based on making a promise, and delivering. So how do you use that experience to build and sustain a reputation in distant markets?
While it’s important that you create awareness, it’s what you do that will create a strong brand in your international markets.
Evaluate and evolve your brand in a half day interactive workshop facilitated by Dan Hansen from MSM Sales Specialists to work on your company’s priorities to grow brand equity in international markets.
Key aspects covered in the workshop will include:
- Brand purpose
- Brand objectives
- Local and international value proposition
- Positioning your brand
- Customer experience
- Implementing your brand strategy
- Managing a consistent brand in international markets
Friday 23 March 2018
8am to 12pm
EMA BusinessHub, 145 Khyber Pass Rd, Grafton
