Take a day to think about how your business can productively engage with China in 2020. The economic re-emergence of China has created many opportunities for New Zealand businesses, yet it has also created a very dynamic and highly segmented market place difficult to navigate. In this workshop, we will encourage discussions based on the latest research on the China market in order to make better sense of evolving consumer preferences and the competitive landscape.
The main objectives are:
- Picking the right place: location and channel.
- Navigating the legal landscape: contracts and IP.
- Keeping pace with the market: dynamic micro segmentation.
Overall, the workshop aims to enhance your understanding of the dynamic market for more meaningful engagement.
VENUE: EMA Business Hub
145 Khyber Pass Rd
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