Determining which markets, and to what extent a market can support sustainable export growth can be a real challenge. Getting it right the first time makes all the difference given the constraints of time and resources. It can be one of the trickiest aspects of exporting.
There are key strategies you can implement to proactively select and understand markets, and develop products that maximise value to customers and sales potential. This workshop will provide insight on how you can effectively implement research, strategies and design thinking to understand the feasibility of an offshore market, and to ensure this market will support the growth you are looking for across your business.
Our presenters will cover:
- Ways you can research and understand a potential target market
- How you can be more effective in targeting new markets and why this is important
- How design thinking can be an effective tool in understanding a potential target market
- Exporter case study: An exporter will share the process they undertook to proactively manage market selection based in prior information, sound knowledge and clear export goals.
Thursday 11 April 2017 – 4pm to 6pm
Temperzone, 38 Tidal Road, Mangere.
