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Virtual expos are becoming the new way for exhibitors to wheel and deal. InXpo (large virtual event technology provider) and UBM Studios (a global media company) recently announced a strategic alliance to transform the web with next-generation virtual trade shows.

According to InXpo’s press release, organizations can now reach established trade shows as well as reduce costs, and increase employee productivity.

As a sector virtual events is expected to grow at a compounded annual rate of 56% the company says, citing Market Research Media.

The use of the internet has expanded beyond popular business webinars and social media to include virtual tradeshows, events, digital libraries, product launches, annual meetings, career fairs, sales meetings, training and learning centres, focus group centres and more.

According to American Business Media and Forrester Research, 75 percent of business decision-makers said they attended three or more Web-based events during the past 12 months.

In the deal, UBM Studios becomes the first global media licensee of the InXpo Virtual Events Platform and will leverage the power of the UBM media network, including such brands as CMP Medica, PR Newswire, EE Times Group, UBM Global Trade, UBM International Media, UBM Live, UBM TechInsights and TechWeb to create innovative new media properties.

UBM and InXpo have already collaborated on more than 30 virtual events in 2009, with plans to exceed 100 events in 2010, including:

  • Virtual Event: Sustainability Now (May 12 – 13, 2010)
  • MBA Wired APAC (June 3, 2010)
  • Midsize Enterprise Summit Virtual Event (June 9 – July 9, 2010)
  • Virtual Event: Housing Now (June 9 – 10, 2010)
  • Cool Cargoes Virtual Trade Show (June 15 – 16, 2010)
  • Virtual Event: Retail Now (June 30 – July 1, 2010)
  • Informex Virtual Event (June 30, 2010)
  • Virtual Event: Education Now (July 7 – 8, 2010)
  • COMDEX Virtual Event (November 16-17, 2010)

Source: InXpo

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