Tesco Lotus hypermarket in Thailand is expanding its green marketing activities with the launch of environmentally friendly products under its own brand.
The move is part of a goal to reduce carbon dioxide emissions by 50% by 2020 from the 2006 baseline, according to the Bangkok Post. Ek-Chai Distribution System Co says it has already achieved emissions cuts of 23%.
Quoting Saofang Ekaluckrujee, Tesco Lotus’ senior corporate affairs manager, the report says Tesco had introduced 118 green product items in seven categories. They include daily-use goods such as lightbulbs, correction fluid, lever files, copying paper, mosquito repellent and toilet cleaner.
The company recently began its “Green Bag Green Point” programme in its stores. Lotus Club Card holders will get 25 extra points per item when buying green products.
The move is aimed at encouraging 33 million customers of Tesco Lotus to go green voluntarily and sustainably.
Customers are awarded with Green Points to help induce green behaviour. The company hopes reduce plastic bag usage by 2% or 9.8 million bags per year. It also hopes to achieve a 15% sales increase in green product items.
