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The Cable Ferret Company, an innovative Auckland-based electronic manufacturing business, is in the process of launching a smart tool in the US designed to help electricians get improved visibility and better clarity when pulling in cables or cutting access holes – ultimately helping them save time and money. 

As part of their global expansion and to support their market entry into the US market, Cable Ferret exhibited at the largest “electrical trade” trade show, NECA (National Electrical Contractors Association), in Seattle from October 8th to 10th. 
“We have been told that Cable Ferret is the first ever New Zealand company to exhibit at this annual tradeshow,” says Therese McNaughten, Cable Ferret’s director marketing and brand strategy. 

The NECA is the voice of the $130 billion electrical construction industry that brings power, light, and communication technology to buildings and communities across the US. Electrical contractors count on NECA to deliver the resources that help them make better business decisions, provide excellent customer service, and take advantage of innovative technology, designs and trends.
New products are showcased and winners that are selected are awarded for their innovation. 

Cable Ferret’s revolutionary new product, the Ferret, was selected as a ‘Showstopper Winner’.  There were 200 products entered into Showstoppers this year and Cable Ferret were among 23 that were awarded, including De Walt Tools and Power Fasteners, Fluke Corp, Greenlee, Hilti, Milwaulkee, and Southwire, to name a few. The NECA Showstopper Showcase Awards is the most prestigious recognition event in the electrical construction industry and is designed to highlight new products trending and services to help companies build their business.  

“Having this kind of recognition from the industry where we were amongst some very well respected and well established tool brands is a huge accolade for our dedicated team. 
“This will certainly continue to support our brand strategy and product positioning as we engage with key manufacturers, distributors and customers,” says McNaughten.

Photo: Andrew Wigney CEO Cable Ferret, Therese McNaughten director marketing and brand strategy, with Andrea Klee publisher of the Electrical Contractor Magazine.   

Glenn Baker

Glenn is a professional writer/editor with 50-plus years’ experience across radio, television and magazine publishing.


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