Fulcrum, a fast-growing technology company which started in New Zealand, has launched in Australia and has announced plans to roll out into Asia and the US in 2017.
With a proven track record of driving rapid commercial results from data, Fulcrum raised $2 million in capital late last year through A-list Australian investors and is already working with the ASX top 50 companies.
The Fulcrum Hub is a technology platform that enables large organisations to use the customer data they already collect to transform customer experience and engagement and drive real-time measurable and actionable commercial outcomes.
Fulcrum is set to transform the data landscape and fundamentally changing the way organisations use their data, such as transactional and behavioural – and has a unique proposition as a specialist in data integration to drive customer experience programmes.
The Fulcrum Hub delivers automated and continuous ingestion, analysis and decisioning of data on a platform that integrates data from legacy systems, disparate platforms and apps.
CEO of Fulcrum Simon Pomeroy (pictured) says, “With proven results and speed of activation, the Fulcrum hub is already transforming customer experience and commercial value across banking, insurance and retail sectors and is providing a compelling proposition for CEOs who are looking for a fast-track customer growth strategy. Fulcrum enables you to look after and grow the customers you have and get the ones you want.
“To date, most organisations have been unable to access one of their most valuable assets, namely their data. At Fulcrum, we think of data as offering organisations strategic insight and truth. We are using the power of this data to solve business pain-points and unlock the data that’s sitting in legacy systems, disparate platforms and apps.
Fulcrum’s data solution can be applied to any industry but is especially useful for industries targeting a large customer database. The solution was designed to work with an organisation’s existing technology platforms, be up and running within 12 weeks and at a discretionary operating expense. With rapid payback and sustainable ROI the approach offers an attractive alternative to the typical 12-18 month capital expenditure programmes large organisations typically embark on.
The fast growing company, directed by an impressive Board list, is chaired by Cassandra Kelly founder and global chair of Pottinger, Pottinger Analytics and Atomli.
On announcing Fulcrum and her position, Cassandra says, “Given my obsession with data, I was attracted to Fulcrum because it is a platform built on facts. Fulcrum overcomes a fundamental hurdle that most companies face around the world: the ability to extract the data in order to gain meaningful insight and better bottom line results.
