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The Asian beer market is to account for 38% of total beer consumption by 2015, according to Canadean’s latest Global Beer Trends report carried on AP-Technology’s website.

The Asian market is dominated by China who in five years time is predicted to account for over a quarter of all beer consumption worldwide.

The Chinese beer market is forecast to reach 573 million hectare litres (mhls) by the end of the forecast period, over twice the size of the US, the second largest beer market in the world.

Globally beer consumption will reach 2 billion hectolitres by 2013. Global growth is still relatively robust, despite the global economic crisis, with a predicted average growth rate of 2.8% between 2009 and 2015.

Other key findings from the report are:

 Asia’s beer consumption is predicted to grow by 5% between 2009 and 2015.  African beer market is predicted to grow by 5% over the same period.  Latin America’s compound annual growth rate (CAGR) is forecast at just over 3 %.  Middle East’s beer market’s CAGR is forecast at 5.5% over the same period.  Kazakhstan, Vietnam, Angola and India are predicted to register double digit annual growth between 2009 and 2015.  The Vietnamese market is forecast to deliver over 8% of total incremental global beer volume between 2009 and 2015.  In contrast, the East European market is only expected to grow by 1.5 %, whilst beer consumption in North America is forecast to deliver a CAGR of 0.5 %. Western Europe is expected to register a marginal decline.  Germany, Netherlands, Canada, France and the UK are all expected to continue to decline and in West Europe only Finland, Italy, Norway, Portugal and Spain are expected to see any growth.

Overall, Canadean said it saw global beer market growth slowing slightly, but with average global per capita consumption forecast at 30 litres per capita in 2015 it said “there is still plenty of potential for further growth”. — Source: AP-Food


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