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COVER STORY
WHIPPING UP CREAM
Cream is a brand new e-commerce marketplace designed to increase dairy industry efficiency and price certainty, and offer a new tool to combat volatility. Exporter sat down with CEO Kevin O'Sullivan to learn about its gestation andexciting potential.

FEATURES
SEEING IP EYE-TO-EYE
While China has made progress promoting the concept and value of intellectual property, there’s still a myriad of traps for Kiwi exporters.
BUILDING SUPPLY CHAIN EFFICIENCY
On the eve of his departure from the CEO’s job, Chris Greenough reflects on his time at freight management company Kotahi.
INCOMING
Daniel Silva comments on the latest news headlines impacting on export trading companies.
DELIVERING WHAT IT TAKES
Meet the freight and logistics providers who value relationships, leading-edge technology and market knowledge, to better serve their clients.
A STAND THAT DELIVERS
Proven tips to eliminate the headache and anxiety associated with exhibiting at overseas trade shows.

VIEWPOINT

MARKET INTELLIGENCE
PACKAGING & LABELLING FOR ASIA: THE INSIDE WORD
Nada Young offers some in-market advice on export packaging and labelling for Asian markets.
EYEING UP THE MIDDLE EAST
International exporters have woken up to the Middle East’s potential. Mahmoud Haidar and Simon Crispe discuss the business environment, opportunities, and the value of leadership and mentors.

EXPORTER PROFILES
HOW TO SUCCEED IN EXPORT
The export wine industry requires innovative thinking and tenacity – qualities the owners of Toi Toi Wines have in spades.
THANKING THEIR LUCK AND STARS
Claire Hammon and Greg Fromont’s handcrafted jewellery has captured the attention of stars such as Rihanna and Lorde.
SMART CHOICES
With new products, a purpose-built factory, and spectacular sales growth, Smartfoods is entering its best-ever business phase.