Ever wondered what channel is the right one to use to get to your consumers and drive sales? Join us for a half day workshop where we dive deep into the topic of Omni channels – a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience no matter the channel they are buying from.
Dan Hansen from MSM Sales Specialists will provide advice based on your business/products and we will work through designing an Omni channel strategy suitable for your products and business. A workbook will be provided for you to record and develop a strategy. The workshop will cover these key areas to enable you to develop Omni channels within your own business.
In particular, we will look at the following in detail:
- identifying the optimal channels to market for your business
- pros and cons of channel options
- implementing a multi-channel approach to market
- planning for success
- implementing digital channels
- implementing social media as a channel to market
- co-ordinating a multi-channel environment
- managing channel conflicts
The core objectives are to leave this session with:
- an in-depth understanding of how you can implement the right strategy for your product or service offering
- ability to build capability internally and
- a workbook of your own examples that have been worked through in relation to your own channels to market.
Thursday 11 May 2017 – 8am to 12pm
Ellerslie Event Centre (TBC)
