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Ever wondered what channel is the right one to use to get to your consumers and drive sales? Join us for a half day workshop where we dive deep into the topic of Omni channels – a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience no matter the channel they are buying from.

Dan Hansen from MSM Sales Specialists will provide advice based on your business/products and we will work through designing an Omni channel strategy suitable for your products and business. A workbook will be provided for you to record and develop a strategy. The workshop will cover these  key areas to enable you to develop Omni channels within your own business.

In particular, we will look at the following in detail:

  • identifying the optimal channels to market for your business
  • pros and cons of channel options
  • implementing a multi-channel approach to market
  • planning for success
  • implementing digital channels
  • implementing social media as a channel to market
  • co-ordinating a multi-channel environment
  • managing channel conflicts

The core objectives are to leave this session with: 

  • an in-depth understanding of how you can implement the right strategy for your product or service offering
  • ability to build capability internally and 
  • a workbook of your own examples that have been worked through in relation to your own channels to market.
     

Thursday 11 May 2017 – 8am to 12pm

Ellerslie Event Centre (TBC)

Organised by:
Catherine Lye, ENZ Auckland Executive Officer
Email: 
[email protected]
Phone: +64 21 636 219

Prices (per person):
Members: $110+GST
Non Members: $220+GST

REGISTER NOW

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