COVER STORY• Where West still meets East EXPORTER PROFILES• In the Business of the Land and Sea• Cleaning up in India • Exporting the World's Best Shortbread• Lessons from Europe FEATURES• Celebrating our Export Heroes• Healthy Hedging • The Devil is in the Detail• Riding the App Store success wave• Globalisation: Is your supply chain geared for it? FAIRS & EVENTS VIEWPOINT MARKET WATCH