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2017 NZ Export & Trade Handbook
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Global dairy markets remain buoyant, however concrete signs of sustained supply growth from major exporters suggest global prices have peaked...
Sports enthusiasts in several Asian countries will now be able to buy a range of unique sports equipment from New Zealand company Packaworld...
A high profile group of investors from China are coming to New Zealand seeking to learn more about opportunities with New Zealand technology...
Wellington businesses have been gaining direct cultural insights into their target overseas markets thanks to a group of Victoria University of...
The Kiwifruit harvest is in full swing in Italy with European SunGold volumes expected to increase by around one-quarter to five million trays...
Understanding today's China
Wednesday, 11 October 2017
If you want to succeed in the China market , it's critical that you first understand it. Stephen N. Anderson explains how international companies have succeeded in taking it on.
Evolving distribution models in China
Sunday, 08 October 2017
The business landscape in the Middle Kingdom is forever changing so it comes as no surprise that we hear new buzz words coming out of China such as...
China focuses on fitness, health and nutrition
Thursday, 21 September 2017
Certain market segments ripe with growth and potential bubble away amongst China’s stellar retail growth rate.
Converting social conversations to direct sales
Tuesday, 12 September 2017
Jessica Miao explores how Western companies can leverage China’s obsession with social...
Creating success in China’s ecommerce market
Tuesday, 12 September 2017
Beyond Tmall and JD.com: Jessica Miao explores how brands can achieve success in China’s crowded ecommerce market.
How China’s best performing brands localise for the China market
Thursday, 10 August 2017
In recent years ‘localisation’ has been one of the buzzwords for foreign brands entering China. Mark Tanner explains...
China’s appetite for dairy imports picking up
Monday, 10 July 2017
China’s appetite for dairy commodity imports is starting to revive, creating opportunities...
Why China's local brands outsmart foreign food companies
Friday, 07 July 2017
Mark Tanner identifies four reasons why Chinese F&B brands are outsmarting foreign brands...
Daigou management critical in building brand relationships
Monday, 03 July 2017
Dr Mathew McDougall explains how the 'daigou' shopper offers both a sales and marketing opportunity for...
Winning in China’s e-commerce market
Thursday, 01 June 2017
Damon Paling, trade commissioner for NZTE in Shanghai, shares some key learnings that any New...